2024 / VERIZON
BARBIE STREAMHOUSE
Mattel first introduced the Dreamhouse in 1962. In 2024, we gave it Wi-Fi. Introducing, the Barbie StreamHouse powered by Verizon!
With Internet powering every room of her StreamHouse, Barbie can now stream, game, watch movies, and is able to finally Google why her fingers are stuck together.
This exciting partnership is brought to life across numerous channels, such as TV, social, digital and even a real life StreamHouse in the heart of NYC.
THE CREATIVE TEAM
GLOBAL CREATIVE LEAD - MATTHEW CURRY
ECD - Cuanan Cronwright / Leo Barbosa
GCD - Avi Steinbach / Alex Holm
Senior CW - Chloe Bayhack
Senior AD - Caroline Mortensen
DESIGN DIRECTOR - JULIANO DOMINGUES
Senior Designer - Caro Turcios
Producers - Mel Senecal / Hayley Danke
MY ROLE: DESIGNER
I CREATED THE VISUAL IDENTITY TOOLKIT, CONTRIBUTED TO THE CONCEPT AND DEVELOPMENT OF EACH PROJECT AND PROVIDED CREATIVE OVERSIGHT THROUGHOUT.
PROBLEM
VERIZON IS THE #1 LEADER IN MOBILE IN AMERICA, BUT NOT THE LEADER IN HOME INTERNET. SO HOW DO WE GET THE REST?
SOLUTION
WE LOOKED TO WHERE THE MOST HOMES WERE SELLING, ONLY TO DISCOVER THAT AMERICA'S BEST SELLING HOME IS A TOY. SO, FOR THE FIRST TIME IN ITS 62-YEAR HISTORY, WE GAVE BARBIE THE INTERNET AND TRANSFORMED THE ICONIC DREAMHOUSE INTO THE STREAMHOUSE.
MY ROLE: DESIGNER
I CREATED THE VISUAL IDENTITY TOOLKIT, CONTRIBUTED TO THE CONCEPT AND DEVELOPMENT OF EACH PROJECT AND PROVIDED CREATIVE OVERSIGHT THROUGHOUT.
Global Creative Lead - Matthew Curry
ECD - Cuanan Cronwright / Leo Barbosa
GCD - Avi Steinbach / Alex Holm
Senior CW - Chloe Bayhack
Senior AD - Caroline Mortensen
DESIGN DIRECTOR - JULIANO DOMINGUES
Senior Designer - Caro Turcios
Producers - Mel Senecal / Hayley Danke
THE CREATIVE TEAM
CASE STUDY PRODUCTION COMPANY:
FRIENDSHOP
BARBIE STREAMHOUSE 360 CAMPAIGN
CASE STUDY PRODUCTION COMPANY:
FRIENDSHOP
DIRECTOR OF PHOTOGRAPHY: STEPHEN MEIERDING
THE ROUTER
COMING SOON
BARBIE STREAMHOUSE 360 CAMPAIGN
DIRECTOR OF PHOTOGRAPHY: STEPHEN MEIERDING
CASE STUDY PRODUCTION COMPANY:
FRIENDSHOP
THE ROUTER
THE ROUTER
COMING SOON
This iconic partnership called for an iconic look and feel. It needed to be fun, cute, internet-y and seamlessly merge Verizon and Barbie — two wildly opposite brands.
Our answer: stickers.
We packed the campaign with internet-themed stickers to match the film’s playful tone, which are not only cute but also helped integrate the Verizon font without losing its identity, as we placed copy inside them and paired them with sparkles.
Color was also extremely important, so we refined both brands’ color palettes into a bespoke selection, ensuring both brands shined through.
WORDMARK
COLOR PALETTE
FONTS
PATTERNS
GRAPHIC ELEMENTS
Color
The overall layout should be a mix of both brands but should read more Verizon, so Vibrant Red should be used
When using pink, Endless Possibilities and Forever Pink should be heroed. Power Pink should be used as secondary
Though secondary, Power Pink should be incorporated where possible as its Barbie's main color
Avoid using black as it overpowers the playful, Barbie-inspired quality of the color palette.
Typography
Barbie Medium Italic
Headlines and large subheads
Verizon NHG DS / Arched
Supporting display copy
Verizon NHG DS
Supporting display copy, subheads, body
Stickers
Text can also be made to look like stickers and paired with iconography
Stickers
High Fidelity
Medium/Low Fidelity
Text Stickers
Do's
Sticker colors can be changed and paired with sparkles
Though stickers are meant to be placed over colored backgrounds so they pop, if a white background is necessary, a thin stroke in #D1D3D4 should be added for visibility
Maintain size consistency: stickers with copy should be bigger than those without for visibility
Bigger stickers should have a bit more detail, and smaller ones should be simpler and flatter
Dont's
Don’t have different outer stroke sizes, make sure its consistent especially when resizing
Don’t use the Barbie logo in another color other than Power Pink or white on Power Pink
Dont overcrowd a composition, make sure there is always a focal point
Don’t remove the white outline
Director: Siqi Song
Production Companies: Nexus Studios / Method Studios
The Barbie DreamHouse has it all—a slide, an elevator, a pool. But you know what it was missing? Wi-Fi. So, we fixed that.
We launched the campaign with a film that gave Barbie’s iconic home the ultimate high-speed glow-up. That’s right—we gave Barbie Verizon Home internet and turned the DreamHouse into the StreamHouse.
The Barbie DreamHouse has it all—a slide, an elevator, a pool. But you know what it was missing? Wi-Fi. So, we fixed that.
We launched the campaign with a film that gave Barbie’s iconic home the ultimate high-speed glow-up. That’s right—we gave Barbie Verizon Home internet and turned the DreamHouse into the StreamHouse.
Director: Siqi Song
Production Companies: Nexus Studios / Method Studios
Creator Stitch Prompt
Social Mini Series:
Today at the Streamhouse
ASMR Barbie
Fashion Barbie
Gamer Barbie
Director: Siqi Song
Production Companies: Nexus Studios / Method Studios
After the film dropped, we took the campaign to social to keep the hype going: Barbie just got internet. Suddenly, she could stream, scroll, and share it all—and people were obsessed.
After the film dropped, we took the campaign to social to keep the hype going: Barbie just got internet. Suddenly, she could stream, scroll, and share it all—and people were obsessed.
Director: Siqi Song
Production Companies: Nexus Studios / Method Studios
Production CompanY: FONCO Studios
People wanted more Barbie x Verizon, so we made it happen. Enter the Streamhouse router cover: a super cute, ultra-pink cover that turns your router into a display-worthy statement piece instead of something you hide in a corner. It’s a Streamhouse inside your Streamhouse, and yes, it’s real and as fabulous as it sounds!
People wanted more Barbie x Verizon, so we made it happen. Enter the Streamhouse router cover: a super cute, ultra-pink cover that turns your router into a display-worthy statement piece instead of something you hide in a corner. It’s a Streamhouse inside your Streamhouse, and yes, it’s real and as fabulous as it sounds!
Production CompanY: FONCO STUDIOS
Production CompanY: SNAP, INC.
Selfie View
World View
We wanted everyone to experience the Streamhouse magic—not just Verizon customers. So, we took it to Snapchat, where anyone, anywhere could step into their Streamhouse dreams with just a tap.
We wanted everyone to experience the Streamhouse magic—not just Verizon customers. So, we took it to Snapchat, where anyone, anywhere could step into their Streamhouse dreams with just a tap.
Production CompanY: SNAP, INC.
Production CompanY: METHOD Studios
NYC Bryant Park
NYC Penn Station NYC
OOH
Streamhouse Router? Check. Digital Streamhouse? Check. Now, it was time to go big—like, real-world big!
We turned the Streamhouse into a real-life experience with an immersive Soho pop-up—and made sure the whole city knew about it with an OOH takeover!
Production CompanY: MOMENTUM PRODUCTION
STREAMHOUSE POP-UP
NYC went full-on pink as the Barbie Streamhouse took over, bringing Barbie’s ultra-connected world to life! Visitors could game, decorate cookies, design custom phone cases, and shop all the internet-ified goodies that turned the Dreamhouse into the ultimate Streamhouse.
OOH
Streamhouse Router? Check. Digital Streamhouse? Check. Now, it was time to go big—like, real-world big!
We turned the Streamhouse into a real-life experience with an immersive Soho pop-up—and made sure the whole city knew about it with an OOH takeover!
Production CompanY: METHOD STUDIOS
STREAMHOUSE POP-UP
NYC went full-on pink as the Barbie Streamhouse took over, bringing Barbie’s ultra-connected world to life! Visitors could game, decorate cookies, design custom phone cases, and shop all the internet-ified goodies that turned the Dreamhouse into the ultimate Streamhouse.
Production CompanY: MOMENTUM PRODUCTION
Production CompanY: MSG SPHERE
When a partnership is this iconic, there’s only one way to finish—go big or go bigger. So, we wrapped up the campaign in the most epic way possible—like, biggest screen in the world big! The Sphere in Vegas got a full StreamHouse makeover, lighting up the city in Verizon red and Barbie pink.
When a partnership is this iconic, there’s only one way to finish—go big or go bigger. So, we wrapped up the campaign in the most epic way possible—like, biggest screen in the world big! The Sphere in Vegas got a full StreamHouse makeover, lighting up the city in Verizon red and Barbie pink.
Production Companies: MSG SPHERE
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