2021-2023 / THE NEW YORK TIMES
NYT GAMES WORK
New York Times Games strives to create thoughtful and enjoyable games people will play with pride and passion. I got the opportunity to be a designer on the in-house marketing team for Games, which as the name implies has been nothing short of fun! I got to create thoughtful and elegant design for everything ranging from subway takeovers to tiny 350x200 display ads. Big or small, Games marketing materials consistently reflect the quality, relevance, and journalistic rigor of The New York Times. Below are some of the small (but mighty!) projects I have enjoyed working on!
Each course needs around 8-15 of these graphics depending on the length. In order to avoid visual clutter, we work with different levels of fidelity that create variation. Illustrations below are broken up by categories, ranging from highest fidelity to lowest.
Some of the courses I've created in collaboration with instructional designers and curriculum managers.
The characters I've created for the Mastery brand and their unique attributes.
GOAL
Create new Spelling Bee video ads that will convince Games and non-Games users to try the game.
CHANNELS
Owned channels such as NYTimes.com and NYTimes app
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
HOVER TO PLAY!
GOAL
Create a high-visibility sale moment to increase games subscriptions starts in 2022.
CHANNELS
This is one of the many assets that were part of the 2022 Games Sale. This animation was featured in Facebook, Twitter, Snapchat, and Instagram and was reformatted to fit story and feed formats.
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
GOAL
Communicate that Spelling Bee is a fun way to spend downtime by creating special promo that would be shown at the 2022 New York Times Food Festival.
CHANNELS
Video would be played on the two screens on either side of the stage the day of the event.
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
GOAL
Communicate that you can now play Sudoku in the New York Times Games app.
CHANNELS
Owned channels such as NYTimes.com and NYTimes app
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
HOVER TO PLAY!
GOAL
Engage and delight Games players by celebrating Beeatrice's (Spelling Bee's mascot) 5th birthday on May 9.
CHANNELS
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
GOAL
Engage NYT Games users by taking a look back at all the exciting moments that unfolded within its community in 2022
CHANNELS
Email, social, owned channels such as NYTimes.com and NYTimes app
MY ROLE
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Concepting
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Storyboarding
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Design
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Animation
SOCIAL
CAROUSEL
VIDEO
BANNER
GOAL
Create a high-visibility sale moment to increase games subscriptions starts in 2023.
CHANNELS
These are some of the many assets that were part of the 2023 Games Sale. These animations were was featured in Facebook, Twitter, Snapchat, Reddit, and Instagram and was reformatted to fit story and feed formats.
MY ROLE
-
Concepting
-
Storyboarding
-
Design
-
Animation
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