THE NEW YORK TIMES / 2021-2023
NYT GAMES WORK
New York Times Games strives to create thoughtful and enjoyable games people will play with pride and passion. I got the opportunity to be a designer on the in-house marketing team for Games, which as the name implies has been nothing short of fun! I got to create thoughtful and elegant design for everything ranging from subway takeovers to tiny 350x200 display ads. Big or small, Games marketing materials consistently reflect the quality, relevance, and journalistic rigor of The New York Times. Below are some of the small (but mighty!) projects I have enjoyed working on!
MARKETING SOCIAL EMAIL ADS LAYOUT ANIMATION
HOVER TO PLAY!
Goal: Create new Spelling Bee video ads that will convince Games and non-Games users to try the game.
Channels: Owned channels such as NYTimes.com and NYTimes app
01
SPELLING BEE DISPLAY ADS
MY ROLE
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Concepting
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Storyboard
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Design
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Animation
Goal: Create a high-visibility sale moment to increase games subscriptions starts in 2022.
Channels: This is one of the many assets that were part of the 2022 Games Sale. This animation was featured in Facebook, Twitter, Snapchat, and Instagram and was reformatted to fit story and feed formats.
02
GAMES SALE 2022 ANIMATION
MY ROLE
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Concepting
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Storyboard
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Design
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Animation
Goal: Communicate that Spelling is a fun way to spend downtime by creating special promo that would be shown at the 2022 New York Times Food Festival.
03
NEW YORK TIMES FOOD FESTIVAL GAMES PROMO
MY ROLE
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Concepting
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Animation
Video would be played on the two screens on either side of the stage.
HOVER TO PLAY!
Goal: Communicate that you can now play Sudoku in the New York Times Crossword app.
Channels: Owned channels such as NYTimes.com and NYTimes app
04
SUDOKU LAUNCH ANIMATION
MY ROLE
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Concepting
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Storyboard
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Design
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Animation
Goal: Engage and delight Games players by celebrating Beeatrice's (Spelling Bee's mascot) 5th birthday on May 9.
Channels: Email
05
BEEATRICE'S 5TH BIRTHDAY EMAIL
MY ROLE
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Concepting
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Storyboard
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Design
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Animation
Goal: Create a high-visibility sale moment to increase games subscriptions starts in 2023.
Channels: These are some of the many assets that were part of the 2023 Games Sale. These animations were was featured in Facebook, Twitter, Snapchat, Reddit, and Instagram and was reformatted to fit story and feed formats.
06
GAMES SALE 2023 ANIMATIONS
MY ROLE
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Concepting
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Storyboard
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Design
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Animation