Sprite has always been more than a soft drink. It’s a brand with a challenger mindset. So with the 2024 election looming, we set out to help the next generation challenge it where it matters the most: at the polls.  

 

The problem? 1 in 4 young people think registering to vote is complicated, when in reality it takes just two minutes. And yet, we waste far more than that every day — waiting for buses, trains or coffee.