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2021-2023 / THE NEW YORK TIMES
NYT GAMES WORK
New York Times Games creates thoughtful and enjoyable games people play every day.
As part of the in-house marketing team, I had the chance to be part of a wide range of campaigns and projects.
No matter the size, every piece of Games is meant to reflect the quality of The New York Times as a whole. Below are a few of the small (but mighty!) projects I have brought to life!
2021-2023 / THE NEW YORK TIMES
NYT GAMES WORK
New York Times Games strives to create thoughtful and enjoyable games people will play with pride and passion. I got the opportunity to be a designer on the in-house marketing team for Games, which as the name implies has been nothing short of fun! I got to create thoughtful and elegant design for everything ranging from subway takeovers to tiny 350x200 display ads. Big or small, Games marketing materials consistently reflect the quality, relevance, and journalistic rigor of The New York Times. Below are some of the small (but mighty!) projects I have enjoyed working on!
Each course needs around 8-15 of these graphics depending on the length. In order to avoid visual clutter, we work with different levels of fidelity that create variation. Illustrations below are broken up by categories, ranging from highest fidelity to lowest.
Some of the courses I've created in collaboration with instructional designers and curriculum managers.
The characters I've created for the Mastery brand and their unique attributes.
GOAL
Create new Spelling Bee video ads that will convince Games and non-Games users to try the game.
HOVER TO PLAY!
GOAL
Create a high-visibility sale moment to increase games subscriptions starts in 2022.
GOAL
Communicate that Spelling Bee is a fun way to spend downtime by creating special promo that would be shown at the 2022 New York Times Food Festival.
GOAL
Communicate that you can now play Sudoku in the New York Times Games app.
HOVER TO PLAY!
GOAL
Engage and delight Games players by celebrating Beeatrice's (Spelling Bee's mascot) 5th birthday on May 9.
GOAL
Engage NYT Games users by taking a look back at all the exciting moments that unfolded within its community in 2022
SOCIAL
CAROUSEL
VIDEO
BANNER
GOAL
Create a high-visibility sale moment to increase games subscriptions starts in 2023.
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