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2025 / VERIZON
PIE-FI
Moving is stressful. And before you even think about unpacking boxes, the first things you crave are a hot slice of pizza and Wi-fi.
Enter Pie-Fi: a partnership between Verizon and Domino’s that delivers the moving day essentials—pizza and wi-fi—in one easy, unforgettable moment.
WHAT YOU WILL SEE
One of life’s most unpredictable, stressful moments.
But there are two things that are for certain.
The last thing you want to do is cook, and pizza is a universal go-to.
In fact, 9 in 10 people order pizza when they move
And moving is the #1 reason people switch their provider.
So we partnered with Domino's to deliver the moving day must-haves.
Every new or existing Verizon Wi-Fi order comes with a free side of Domino’s pizza.
And so Pie and Fi were born, our playful and ownable characters that carried the campaign’s energy and introduced the world to Pie-Fi.
Delivering pizza and routers? Easy. To make the experience unforgettable, we designed a pizza inspired router box that stacked perfectly above a Domino’s pizza box – which was also given a Pie-Fi makeover.
We didn’t stop at delivery. Pie-Fi hit the road with a branded truck, popped up in apps and media, and showed up with influencers — turning a moving-day essential into a nationwide moment.
The Pie-Fi Truck
We the launched the Pie-Fi truck at Allston Christmas: Boston’s annual moving day on September 1st, when thousands of leases turn over simultaneously.
The Pie-Fi truck showed up right in the heart of the action, serving up free pizza, internet setup kits, moving essentials, and Pie-Fi merch, before touring other hotspots nationwide
App Integrations
Order Wi-Fi in the Domino’s app. Order pizza in the Verizon app. Pie-Fi lived across both brands.
Targeted Media Intercepts
Pie & Fi popped up on Zillow, Linkedin and Facebook marketplace, meeting movers right where they were.
Cultural Drops
Pie-Fi boxes were sent to celebrities and athletes mid move, turning the campaign into a cultural moment
Influencers and Social
Creators shared their own moving chaos along with how Pie Fi made it easier, sparking buzz across feeds.
ECDS
ADRIAN CHAN
DAVID CANAVAN
CD
THIAGO GRIPP
CW
DARINA KHAFIZOVA
AD
CARO TURCIOS
DESIGN
SABRINA DIPASQUALE
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