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PROBLEM
The old Mastery brand was created with an internal audience in mind and was not fitting for the global audience the externalization of Skillshop would bring about.
SOLUTION
Refresh the Mastery brand with everyone in mind while still preserving the building blocks of the old style in order to continue to be able to use the existing asset library.
5x Designers
My role: Designer
I took part in the brainstorming, testing, and creation of the style guide for new Mastery brand. After the branding was finalized, my role was to implement it to Skillshop by creating illustrations and visual content for its courses that would be line with the style. I also overlooked the overall design and layout of the courses to ensure they were on brand.
Creative Lead
THE CREATIVE TEAM
OLD MASTERY BRAND
Below are some of the illustrations that were part of the old Mastery brand. In order to fit a global audience, some of the things we tried to move away from are:
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Excessive use of color
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The usage of all four Google colors in one illustration
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Decorative use of characters
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Gradients, shadows, and too much detail so as to not outdate the brand
Build From White
Use Color Effectively
Low to High Fidelity Image Categories
Scaling
Use Color Effectively
Scaling
NEW BRAND GUIDELINES
The new Mastery brand falls more in line with Google's brand foundations visually and conceptually. Below are the core guiding principles that would help us navigate building a brand that is inclusive, airy, inviting, and purposeful while still serving moments of delight for the learner.
CHARACTERS
Google is for everyone, which is why we focused on having a diverse cast of characters that would be used throughout our courses and collateral. To align with our new standards, we made sure the usage of characters is intentional and not used as props. The overuse of characters risks distraction, so an alternative to humanize course assets is to use hands instead.
CHARACTERS
The new Mastery brand falls more in line with Google's brand foundations visually and conceptually. Below are the core guiding principles that would help us navigate building a brand that is inclusive, airy, inviting, and purposeful while still serving moments of delight for the learner.
Height Chart
Expressions
Hands
SKILLSHOP
With a fresh new look and feel, the new mastery brand was implemented to its new home: Skillshop. Skillshop is a Google training platform that you can use to grow your skills on Google's tools and solutions. The brand can be seen throughout the website navigation as well as the online courses.
GOOGLE / 2020
GOOGLE MASTERY REBRAND
Google's Mastery team specializes in creating internal e-learning courses for Google sellers focused on product training as well as skillset improvement. As the team prepared to make this content available for an external audience with the launch of Skillshop, the Mastery brand felt in need of a rebrand. I worked alongside a small group of designers develop this new brand that fulfills the needs of reaching a global audience.
ILLUSTRATION BRANDING
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