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2022 / ALLSTATE

ALLSTATE.COM E-LEARNING STORYBOARDS

Insurance can be confusing, which is why Allstate has a series of instructional videos to help its customers better understand it. From the basics of an insurance policy to existing coverages, these videos provide the knowledge needed to navigate the world of insurance.

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VIDEO 02

DOES HOMEOWNER'S INSURANCE COVER WATER DAMAGE?

VIDEO 01

WHAT IS HOMEOWNER'S INSURANCE AND WHAT DOES IT COVER? 

VIDEO 03

7 KITCHEN SAFETY TIPS TO CONSIDER

VIDEO 04

HOW ARE TORNADOES RATED?
LEARN ABOUT THE ENHANCED FUJITA SCALE

MY ROLE: ILLUSTRATOR
I WAS RESPONSIBLE FOR ILLUSTRATING AND PREPPING THE FOUR VIDEOS BELOW FOR ANIMATION. THESE WOULD THEN BE HANDED OVER TO AN ANIMATOR TO BRING THEM TO LIFE.

THE CREATIVE TEAM

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1x CREATIVE LEAD

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1x ILLUSTRATOR

ALLSTATE'S CURRENT SERIES OF INSTRUCTIONAL VIDEOS WAS OUTDATED AND DIDN'T MATCH ITS CURRENT BRANDING. NONE OF ITS COLORS, ILLUSTRATION STYLE, OR FONTS WERE USED, MAKING THE VIDEOS SEEM GENERIC. 

PROBLEM

BY UPDATING THE VIDEOS TO MATCH ALLSTATE'S CURRENT BRANDING, THESE ARE SEEN AS OWNABLE RESOURCES SPECIFICALLY CREATED FOR ALLSTATE CUSTOMERS. ADDITIONALLY, USING UNIQUE AND OWNABLE ELEMENTS FURTHER STRENGTHENS ALLSTATE'S BRAND. 

SOLUTION

MY ROLE: DESIGNER
I TOOK PART IN THE CONCEPTING, TESTING, AND CREATION OF THE STYLE GUIDE FOR THE NEW MASTERY BRAND. ONCE THE STYLE GUIDE WAS FINALIZED, I ALSO OVERLOOKED HOW THE BRAND WAS USED IN ORDER TO ENSURE IT WAS CONSISTENT.

THE CREATIVE TEAM

1x CREATIVE LEAD

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5x DESIGNERS

WHAT YOU WILL SEE

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WANT TO SEE MORE ILLUSTRATION?

Great. Because there is a lot more. Click on the buttons below.

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