top of page
PROBLEM
Allstate's current series of instructional videos was outdated and didn't match its current branding. None of its colors, illustration style, or fonts were used, making the videos seem generic .
SOLUTION
By updating the videos to match Allstate's current branding, these are seen as ownable resources created specifically for Allstate customers. Additionally, using unique and ownable elements further strengthens Allstate's brand.
My role: Illustrator
THE CREATIVE TEAM
Art Director
5x Illustrators
ALLSTATE / 2022
ALLSTATE.COM
INSTRUCTIONAL
VIDEO UPDATES
Insurance can be confusing, which is why Allstate has a series of instructional videos to help its customers better understand it. From the basics of an insurance policy to existing coverages, these videos provide the knowledge needed to navigate the world of insurance.
ILLUSTRATION STORYBOARDING
VIDEO 1
WHAT IS HOMEOWNER'S INSURANCE AND WHAT DOES IT COVER?
Animatic
Storyboard and Script
Open on a house exterior on a sunny day
VO: Owning a home is a big investment and you’re probably wondering…how can I protect it? Well, homeowners insurance helps protect you, your home and your belongings from all sorts of unexpected events.
Camera pans up to reveal supers. Coverage name gets bold one by one as mentioned
VO: And with a standard policy you’ll get four key types of coverage: dwelling, other structures, personal property and liability.
The weather changes, clouds enter the frame covering supers
VO: So how does each one help pay to repair your property?
Zoom in on the rooftop
VO: This can help pay to repair your home’s structure if it’s damaged by a covered event, like hail or a windstorm.
The wind comes and damages the rooftop.
Then we watch as it fixes itself.
We pan to the side to reveal a shed on fire.
VO: For other structures coverage, you can protect detached structures on your property, like a detached garage, fence, gazebo or a shed that is damaged by a fire.
The fire stops after a bit.
We pan back into the left
VO: And personal property coverage can help protect...
Enter the house through a window
VO: what's inside your home...
We see a home office
Computer vanishes when VO mentions electronics and same thing happens with office chair when VO mentions furniture.
like electronics, furniture...
We pan over to the right of the room
Closet door slides open, revealing a coat, shoes and a handbag.
They all vanish when VO mentions clothing
VO: and clothing if they're stolen or damaged from a fire, smoke, or vandalism.
Cut to guest carrying some luggage and about to open a door.
VO: Last up, liability coverage.
We see him falling down the stairs.
At the bottom he holds his head as if he is injured.
VO: This one helps protect you. For instance, if a guest is injured at your home or you accidentally damage another person's property, this can help pay the related expenses if you’re held legally liable.
Cut to outline of the house showing graphics
VO: But keep in mind, you may have to pay the deductible amount that you’ve chosen before your coverage kicks in. One thing to note: If you’ve selected a higher deductible, it’ll help lower your premium and if you’ve selected a lower deductible, it’ll help lower your out-of-pocket cost in case of a claim.
VO: And remember, each coverage type has a limit, which is the maximum amount your insurance will pay towards a claim.
It's now nighttime and we see the moon and stars appear over the house.
VO: When it comes to protecting your home, it's important to understand what your policy covers. Damages can be expensive—you’ll want coverage to protect you if any happen.
VIDEO 2
DOES HOMEOWNERS INSURANCE COVER WATER DAMAGE?
Animatic
Storyboard and Script
Open on an exterior of a house
VO: We understand that owning a house comes with fears of the unknown, because after all water damage is often sudden and accidental.
Cut to the second floor where we see the shower running
VO: So, let’s see how your homeowners insurance may provide you with coverage.
We pan down to reveal water is leaking in the living room below
VO: Your policy would likely help cover the cost of repairing the damages...
VO: ...caused by an upstairs pipe burst that has soaked the ceiling below.
Cut to a washing machine scene.
VO: Or if your washing machine water supply hose fails and ruins your flooring.
We see water leaking on wooden floor
VO: Basically, for these events your policy would help cover your damaged ceiling and flooring.
Washing machine appears with an "X" over it
VO: However, most policies won't cover the source of the damage. Like in these cases, it probably wouldn't pay to repair or replace the plumbing or your washing machine
Pan to a sink leaking
VO: Now what if the damage results from an unresolved maintenance issue, like continuous leaking near a faucet? In that type of situation, homeowners insurance usually won't cover the resulting damage.
Pan to a sewer
VO: And your standard homeowners insurance probably won't cover water backup from an outside sewer or drain either.
Water backup coverage policy appears
VO: But you could add an optional water backup coverage to your policy.
Cut to the house's exterior. We see a thunderstorm
VO: Here's another important thing to keep in
mind:
mind:
Zoom out to see the house is flooded
VO: Flood damage is not covered by a standard homeowners policy.
A flood insurance contract appears on screen
VO: However, you might be able to purchase flood insurance through the National Flood Insurance Program.
Cut to the outline of a house showing infographics
VO: Remember, typically your insurance will pay for covered damages that exceed your deductible.
VO: And your insurance will only pay for covered claims up to the limit for each type of coverage. Your limit is the maximum amount your insurance will pay toward a covered claim.
Cut to the exterior of the house at night
VO: VO: Water damage can be expensive—you’ll want coverage to protect you if one happens. That's what homeowner's insurance will do for you
VIDEO 3
7 KITCHEN SAFETY TIPS TO CONSIDER
Animatic
Storyboard and Script
Open on the back of a house
The kitchen is often the heart of a home.
So, let’s protect it by learning how to properly use and organize it.
Here’s seven safety tips to help avoid hazards in your kitchen.
Here’s seven safety tips to help avoid hazards in your kitchen.
We enter the kitchen through the window.
First, if you've got little ones at home...
We see a baby crawling on the floor, in the direction of the kitchen.
There’s a gate preventing the kid from entering the kitchen.
...use a safety gate to create a kid free zone...
”3 FEET” graphic appears
...of at least three feet around your oven and stove.
Cut to a person cutting food next to the stove.
Second, keep anything that may catch fire...
The person moves the oven mitt out of the stove.
...like dish towels or oven mitts, away from your cooktop.
They leave the frame
Next, you shouldn’t ever leave the kitchen while your food is cooking.
And when removing a lid from a hot pan...
Person comes back, removes lid from pan.
...tilt it away from you to protect your face and hands from steam
Fire comes out of the pan
Now if a grease fire starts, never use water — it'll only make it worse.
Person puts the lid on the pan
Instead, quickly put a lid on the pot or pan.
And it’s important to note:
Camera pans down to show fire extinguisher under the countertop.
...you should always have a fire extinguisher nearby.
That’ll come in handy in this situation and many others
Cut to a smoke detector as smoke rises towards it.
Just like a smoke detector.
We see a hand opening the device
As tempting as it may be to shut it off or remove its batteries…
An “x” appears over the scene
...you shouldn’t tamper with yours when cooking.
The power cord gets unplugged
...make sure to unplug any countertop appliances that you’re not using cause they can cause a fire.
VIDEO 4
HOW ARE TORNADOES RATED?
LEARN ABOUT THE ENHANCED FUJITA SCALE
Animatic
Storyboard and Script
Open above the clouds
If you live in an area prone to tornadoes, it can be very scary.
Camera pans down to show a tornado
But it’s good to understand their different severities and be prepared for them.
And that’s exactly what the Enhanced Fujita or EF Scale does.
So, let’s go over the scale’s various ratings.
As we zoom back to see a house in the foreground and the tornado in the back
The tornado goes out of frame
And comes back this time in the foreground
Tornado takes up the entire frame
Tornado goes away and we see the house is slightly damaged
At the low end, there’s an EF0 tornado with winds of 65 to 85 miles per hour.
Which could leave a home with minor damage, like small cracks in a chimney or
missing shingles.
Which could leave a home with minor damage, like small cracks in a chimney or
missing shingles.
Tornado comes back
Tornado takes up the entire frame
Tornado goes away and we see the house is more damaged
While, an EF1 tornado has winds from 86 to 110 miles per hour causing a roof’s edges or corners to be torn off.
Tornado comes back
Tornado takes up the entire frame
Tornado goes away and we see the house even more damaged
Next on the scale is an EF2 tornado, has winds from 111 to 135 miles per hour—strong enough to take an entire roof off.
Tornado comes back
Tornado takes up the entire frame
Tornado goes away and we see the house even more damaged
But there’s even stronger winds at 136 to 165 miles per hour from an EF3. Resulting in levels of a home being blown off and first-floor walls toppling down.
We pan left to reveal a car that has been thrown
Also, it could toss a detached garage and car through the air.
Tornado comes back
bottom of page